Seasonal SEO strategy for Christmas and how to optimize your content

Christmas, with everything that it implies, is quickly approaching. Despite current inflation, Statista research projects that by 2022, total-predicted Christmas retail spending (online and in-store) would surpass £70 million in nations like the UK and Germany.

Christmas presents internet businesses with a wonderful opportunity to grow traffic, leads, and sales because the peak of interest rises more than usual, just like in previous seasons and special occasions like “Black Friday.” Creating a seasonal marketing strategy, including SEO for Christmas is essential to achieving this.


To do this, it’s critical to create a seasonal marketing plan that considers how people look for Christmas-related material online.

Using seasonal keywords and phrases is one method to achieve this. People are more prone to utilise these expressions during the holiday season. “Christmas gifts,” “Christmas dishes,” and “Christmas decoration ideas” are a few examples.

In your website content, blog posts, social network postings, and even paid advertising efforts, you can employ these terms and phrases by applying an SEO strategy for Christmas. Making this happen can facilitate potential clients finding your company online. 

You can also learn how to write the best content in our SEO content creation guide.


What is seasonal SEO?

Seasonal SEO is a search engine optimization strategy that involves tweaking a website’s content to capitalise on spikes in interest in particular goods and services at specific times of the year and increase conversion rates. We could say it’s the way yearly occasions like Easter, the summer, the winter, and Black Friday affect our website and how we react to them.

On the other hand, timeless SEO material is based on keywords whose search traffic is constant throughout time. It is the preferred content to construct an SEO strategy. The more generic the keywords are the fewer changes in their search volume.

If you want to learn more about seasonal SEO, you can also take a glance at our article Best SEO Practices for Black Friday.

We can distinguish between two kinds of seasonal SEO tactics.

  • Time-based: Focused on the year’s seasons. It could be a certain month or a season, like the summer or winter.
  • Event-based: Concentrated on particular occasions, such as Black Friday, Christmas, Halloween, or Valentine’s Day, that cause consumers to buy things.


The following graph shows how the volume of searches for terms like “christmas tree” varies by the time of year and by the month.


Why is seasonal SEO important?

Seasonal SEO is crucial if you want to take advantage of the chance to rank for keywords that see an uptick in search volume at particular seasons of the year and see an uptick in conversions for the goods or services those keywords are related to.

Additionally, seasonal SEO is crucial because more customers are attracted during these times rather than other times of the year.

This post itself is the best illustration of seasonal SEO. As you can see, we posted it in December, right before Christmas, when companies are looking for ways to maximize the holiday season. Posting it in July, when fewer people search for terms like “SEO Christmas,” would not make sense.


How to optimize your content regarding seasonality

There are a few things we can do to implement a thorough seasonal SEO strategy:

  • Act early and be proactive because SEO takes time to develop. It might take months or even years to rank a keyword among the top results on search engines, so it’s important to foresee trends and start working on the phrases we want to rank early so that, when the time comes, they are among the top results, increasing our visibility, CTR, and conversions.
  • Choose the correct keywords. When performing seasonal SEO, choosing the right keywords is one of the most crucial factors to take into account. Shoppers are probably searching for terms like “Christmas gifts,” “gift ideas,” “Black Friday specials,” and “Cyber Monday sales” during the holiday season.
  • Prepare your website. The loading speed of your website is a crucial additional factor. Make sure your pages load fast because customers are less likely to wait for a slow-loading website. You can achieve this by making your photos more efficient and shrinking the size of the page files.
  • Create original content and advertise holiday gifts and contests. Produce content that is seasonal as well.

Useful tools for seasonal SEO

  • Google Search Console (GSC): Use GSC to compare your 12-month performance data to specific seasons. Try to determine whether any peaks, dips, or changes have a seasonal basis.
  • Google Trends: It is definitely one of the best free tools for determining seasonality. It is a Google website that examines the top search terms in Google Search across various geographies and linguistic groups. For you to determine when your terms are most likely to be searched, it displays graphs that compare the volume of various inquiries over time. For more specialized results, you may also filter your query by cities.
  • Google Keyword Planner: This tool will assist you in determining a keyword’s search volume, related keywords, and the trajectory of interest in those keywords.


Seasonal SEO is important because it can help you capitalize on key trends and changes in the search engine algorithms that may impact your website traffic. By optimizing your website content and structure to match popular seasonal keywords, you can improve your chances of being found by potential customers during specific times of the year. 

If you want to get more insights about SEO for Christmas, you can check our blog post Seasonal Marketing Strategy.


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