Best SEO practices for Black Friday

As Black Friday and Cyber Monday approach, it’s important to ensure your website is prepared for the influx of traffic. According to SaleCycle in 2021 online traffic increase 35.28% overnight in the fashion sector from the day before Black Friday and the retail segment saw a 32.32% increase compared to the previous week; by not forgetting some simple black friday SEO best practices, you can ensure that your site is visible to potential customers and easy to navigate.

Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. In order to increase visibility for these holidays, it is advantageous to build a dedicated landing page. This will help to increase the visibility of related searches and make it easier for potential customers to find your site. Furthermore, a dedicated landing page will allow you to showcase your best deals and encourage customers to purchase from your store. By taking advantage of this opportunity, you can increase your chances of driving sales and generating revenue during these important shopping holidays.

The user experience on your website is important all year round, but it is especially crucial during high-traffic periods like Black Friday and Cyber Monday.

During these times, users are more likely to be patient and tolerant of slow loading times and poor navigation. However, if your site is difficult to use or takes too long to load, you risk losing potential customers. So it’s important to ensure that your site is optimized for speed and easy use.

Online shoppers frequently become frustrated when they can’t find offers or products on a website. Brands must keep customers on their sites by using faceted navigation, optimizing shopping carts and improving page experience. To make shopping easier during Black Friday and Cyber Monday, merchants have developed tools and filters that allow shoppers to easily find deals from a wide range of retailers. These tools also allow users to set up alerts for new sales, so shoppers can make the most of these shopping holidays without spending hours searching for deals

Don't forget to align your organic strategy with paid search. Is key to improving your SEO practices for Black Friday.

Black Friday and Cyber Monday are the two biggest shopping holidays of the year, and aligning your organic search strategy with your paid search can help you provide a more unified omnichannel experience for your users. By aligning your tactics, you can ensure that your users see the same messaging and offers regardless of whether they search for you on Google or click on an ad. This kind of unified experience is important because it helps to build trust and loyalty with your customers. In addition, it can also help to increase conversion rates by making it more likely that users will find what they’re looking for. So if you’re looking to get the most out of this long weekend, be sure to align your organic and paid search strategy

As you know above, the organic search results, there are usually between 2 and 3 ads displayed on top of search results. The more times you’re represented on SERPs, the better chance of catching someone’s attention and getting them to click on your landing page. Being at or near the top spot multipletimes for a search term ensures that no other competing ads will take away any potential customers.

On the other hand, you can use organic to cover different search intentions. For example, an informational page might rank well organically for a keyword, but you can link to a landing page with a higher buying intent through a PPC campaign.

Maximizing SEO Success through an Integrated SEA Strategy

Implementing an SEA strategy can help drive leads and improve SEO. A good Black Friday SEO plan should be long-term. Bringing traffic to your page is important but keeping visitors engaged is crucial. Google evaluates user behavior when ranking pages, so the longer visitors stay on your page, the better your chances of ranking higher. SEA or search engine advertising can bring traffic to your page by advertising on Google, but it’s also important to ensure visitors engage with your content. Otherwise, your SEA efforts will be wasted. To achieve long-term success with SEO, it’s important to start planning from the beginning.

Unlike SEA, in SEO successes can have long-term duration. If the advertising budget is stopped, no more AD clicks will occur. Then SEO must completely replace SEA campaigns. 🙂

Do some PR and get links

As Black Friday approaches, now is the perfect time for your e-commerce company to start promoting its deals to relevant media outlets. Journalists covering the Black Friday rush will be looking for material to write about, so make sure your company is on their radar. Prepare a list of your top products, complete with photos and prices, and reach out to journalists whom you think would be interested. Keep in mind that journalists will be bombarded with requests at this time of year, so tailor your pitch carefully and focus on pitching to the most relevant media outlets. In addition, plan some good content to promote before and during the Black Friday period. This could be a report or article that you can share with relevant media.

Summary:

A dedicated landing page will help to increase the visibility of related searches and make it easier for potential customers to find your site.
It is important to ensure that your site is optimized for speed and easy use during high-traffic periods like Black Friday and Cyber Monday.
Some ways to keep customers on your site include using faceted navigation, optimizing shopping carts, and improving page experience.
Aligning your organic search strategy with your paid search can help you provide a more unified omnichannel experience for users.
Implementing a SEA strategy can help bring traffic to your page while you grow your SEO at the same time.
Do some PR and get links As Black Friday approaches, now is the perfect time for promoting deals to relevant media outlets.