The Future of Search
Google's new search capabilities mimic human information processing
The new search announcements indicate the future of search, technology mimicking human processing. Visual search is the new frontier for consumers, with Google taking a big leap forward. Their introduction of multi-search brings us closer to understanding how people behave when searching online, ultimately leading to better experiences.
New features aim to understand human behavior on Google, personalize Ads and make them more useful, increasing return traffic. The future of Google Ads Search is uncertain, but it will likely become more intuitive.
Marketers have the opportunity to optimize creative for visual search results
For marketers, this means not just showing up for specific keywords but having rich and visual content that matches what the person is looking for, no matter how they express their needs.
Leading the industry in the way people explore information today, Google Search is building new exploration experiences that are natural, intuitive, and fun by providing relevant search results in a variety of engaging formats. The way people explore information today isn’t linear, but Google Search is adapting to that change.
Marketers have a tremendous opportunity to optimize their creativity for these more prominent visual results, for example, by including more imagery and 3D product images, that Google is making easier to produce. And as consumer behavior changes, so should our strategies.
Through machine learning and AI, Google will continue to deliver personalized experiences at scale.
We can expect Google to continue providing personalized experiences on a large scale. The company has a history of personalization, and with advancements in ML and AI, we can expect an even greater level of personalization based on factors such as location, demographics, past behaviors, and more.
This is beneficial for marketers who are already using data to deliver more relevant messages as it means that they will be able to reach people with the right message at the right time. It also raises the bar for those who haven’t made data-driven marketing a priority yet.
In conclusion, the future of Google Ads Search is looking very bright, and I can’t wait to see what’s next. As always, staying ahead of the curve will be key to success. So keep your eye on the latest trends and innovations, and don’t be afraid to experiment. After all, that’s how progress is made
• Expanding its search capabilities to include more natural ways of exploring information, Google is now allowing users to search with images and text simultaneously.
• Google is also making it easier for shoppers to find products by providing new ways to surface product images, lifestyle shots, and helpful information.
• For businesses that advertise on Google Search, the expansion of Search means new opportunities to connect with customers in more natural, intuitive ways.
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