Top digital marketing trends and predictions you cannot ignore in 2023
As brands and advertisers pulled back on paid social media amid macroeconomic challenges and iOS privacy updates, more than one of us can agree that this year has been a turbulent trip in terms of social media. Now that we are entering 2023, we wanted to give you a heads-up on what to expect with an overview of the Digital marketing trends and predictions experts foresee for the upcoming year.
The chapter of hybrid events may close for the digital marketing trends
According to marketing experts, many events and conferences are progressively eliminating the hybrid experience. While this option has been a lifesaver throughout the pandemic, many chief marketing officers are allocating their resources back to in-person events. With there still being uncertainty around COVID-19, marketers are divided about this topic. Although marketers are very keen on going back to in-person interaction, there will always be space for virtual events. While there is no replica for that face-to-face connection, virtual events have provided a fantastic tool to reach potential customers or clients with their nominal attendance statistics. Nevertheless, there will always be a way to weave both ends together.
Videos, videos, and more videos
The unstoppable TikTok will continue revolutionizing the marketing world. We have seen TikTok already influencing the social media platform Instagram, with Instagram Reels taking over social media’s feed and consumer attention, but there is no doubt that this has just been the start. Businesses must be present in the channels and formats that customers use in order to remain relevant in today’s cutthroat marketplace. For our benefit, short video formats are making their slow entrance into social media management tools and schedulers, so we will see in the near future an easier way to incorporate them into our campaign.
First party data priority
By the end of 2024, Google Chrome will no longer allow third-party cookies as part of its Privacy Sandbox strategy, prompting many businesses to reevaluate and adopt new strategies while readjusting their focus to first-party data. Contrary to third-party cookies, where companies could gather data by tracking online users’ behavior, first-party data involves collecting information directly from customers through surveys, customer insights, and analytics tools. Although this changeover might be more difficult, the information obtained gives you a better insight into the needs and preferences of your clients. By conducting in-house surveys and utilizing your own resources, you can own the data, which can help protect you against privacy concerns and risks.
Interactive digital marketing trends
This marketing strategy involves engaging customers and prospects with interactive elements like games, polls, and quizzes to help create a connection between the company and the customer. Brands will no longer be trying to only reach potential customers but also connect with them, making sure that every interaction makes an impact. Interactive marketing has the power to increase engagement, conversion rates, and sales and, contrary to static content, can create unique and memorable experiences.
AI based content automation
Will 2023 be the year of the rise of the robots? Over the last couple of years, we were able to see huge advancements in the AI department, with many businesses utilizing AI-powered technology automation to assist in their marketing efforts. With traditional marketing moving further and further away from the main picture, AI algorithms are becoming more sophisticated and targeted, opening the door to the creation of more personalized content. The rise in social media marketing and our growing appetite for online content have made content-based marketing the dominant form of marketing in many industries. AI lends a hand here by helping us figure out what type of content our customers and potential customers are interested in and what the most efficient ways are to distribute our content to them.
Voice search and voice automation
The increasing use of voice search has pushed companies to rethink their digital marketing strategies, and for good reason.
- 27% of the global online population uses voice search on their mobile devices.
- 72% of people have used a digital assistant in the past 6 months.
The goal of VSEO is to make your website content available to digital assistants like Siri and Alexa so they can provide quicker and more precise search results. Businesses will need to make sure that voice search can quickly find their information by 2023. Companies will not only produce larger quantities of audio content in the hopes of appearing in voice search results but also implement ads.
As you can see, 2023 marketing trends go beyond simply understanding what your target market wants, but going that extra mile towards connecting with them and creating a relationship. You must put a strong emphasis on developing a thorough grasp of your audience at the center of your marketing plan. This entails utilizing all the resources to develop highly customized consumer experiences. You’ll have a trouble-free journey next year as long as you remain committed to prioritizing your audience and using data to inform your choices.
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