Building a lead generation funnel

January 23, 2023
Paula de Leon Ramirez

Finding new relevant prospects is hard, but converting those prospects into satisfied customers is even more challenging. A lead generation funnel is crucial to any business’s marketing strategy. It helps to identify and nurture potential customers, ultimately leading to increased sales and revenue for the company. With some strategic planning and preparation, you can turn your entire marketing and sales process into an automatic lead-generation machine.

This blog discusses the various steps involved in building a lead generation funnel for your business.

Steps in building a lead generation funnel

As all the good stories start, a lead generation funnel begins with prospects being unfamiliar with your business and concludes with clients who are satisfied and recommend your brand to others. On a brief note, the journey a lead has to travel goes from discovering your company, putting their trust in you, learning about your product/service, having a clear mind regarding your brand and deciding to do business with you.

You can make their transition through the lead funnel journey if you implement the following steps in your strategy.

1. Develop your free offer

One of the easiest ways to obtain the email address of potential prospects is to offer them something in exchange. Often referred to as a ‘lead magnet’, offering something of value to entice potential customers to provide their contact information. This can be in the form of an e-book, webinar, free trial, or even a simple PDF guide. The key is to ensure that your lead magnet is relevant to your target audience and provides real value to them.

2. Create a landing page

The next step in building a lead generation funnel is to create a landing page. This is the first point of contact that potential customers have with your business, so it must make a good first impression. As the goal is to convince your visitors to exchange their contact information, your landing page should be designed to capture the attention of your target audience and encourage them to participate in this transaction. Apart from creating a compelling marketing copy and signup form, creating a separate/specific landing page will also be beneficial.

3. Create an automated email sequence

Once you have the contact information of potential customers in your hands, the next step is to nurture those leads through email marketing. Your emails will be sent in sequence, and the best way to structure them is as follows:Communicate how they can download your offer and how it can provide value to them. It might solve a problem or give insights into achieving a specific goal. (Optional) Continue adding value by offering complimentary content. Once you have established your brand and value proposition, you can start introducing your product or service with a direct link that takes them to further information.

4. Send qualified traffic to your lead funnel

SEO

Over time, search engines have mastered the art of evaluating the value of information by observing how users interact with websites. This implies that ensuring your material’s indisputable quality is the first and most crucial stage in content marketing.

Paid traffic

Even though this option is more expensive than the previous option, PPC advertising is an optimal way to drive thousands of targeted visitors to your landing page. Advertising in the platforms that your target audience is crucial, but it will also be necessary that your product/service is well established in the marketplace.

Referral traffic

Referral traffic happens when traffic comes to your lead funnel through influencers. Influencer marketing follows the basis of creating a partnership with a person with a large following to share your product/service with their audience in exchange for an affiliate commission. Posting content on your own social media pages doesn’t come simply but is, at the same time, genuinely beneficial to establishing your brand.

Conclusion

In conclusion, building a lead generation funnel is crucial for any business looking to generate more sales and revenue. By clearly defining your target audience, creating a landing page implementing a lead magnet, using email marketing and sending qualified traffic to your lead funnel, you can effectively nurture potential customers and turn them into loyal customers. Remember always to keep testing and optimizing your funnel for the best results.

Did you like our blog post? Then will definitely like our article about omnichannel marketing. It will provide you with useful insights regarding marketing strategy.